24 HOUR FITNESS CENTERS IN THE FITNESS MARKETPLACE

November 15, 2016

If you are looking for a great 24 hour fitness center in Norcross, Duluth, Woodstock, Roswell, Chamblee, Doraville, Dunwoody, Acworth, Peachtree Corners, Berkley Lake, Brookhaven, Johns Creek, Alpharetta, or Atlanta then look no further!

24 HOUR FITNESS CENTERS IN THE FITNESS MARKETPLACE

24 hour gyms are a relatively new concept. When I first got involved with fitness and fitness centers on the consumer side (IE became a certified gym rat) it was around 1998, and 24 hour gyms were rare. The ones that you did see were large gyms (as almost all gyms were at that time) that were usually the 24/5 model. 24/5 is a gym that is open 5 days a week 24 hours, usually Monday thru Friday, and closes for the evenings/night hours on Saturday and Sunday. That model is still used by several large prominent national gym franchises/corporate chains (some Golds Gyms and Planet Fitness’s for example) that have a desk staffer at the reception area all night. They use this model as a way to reduce labor costs but still be able to claim being “24 hours”, even though they aren’t really 24 hours in the true meaning of the word, IE never closed. Other large national chains do have true 24/7/365 gym access (Lifetime Fitness for example), but are very expensive.

24 hour fitness center

The real breakthrough in 24 hour access gyms came in the early 2000’s when fitness centers started getting smaller, usually 3,000 to 10,000 square feet (Tapout Norcross is 7,350 square feet). Up until that point, the vast majority of gyms were large (bigger than 20,000 square feet). The early 2000’s saw large numbers of these small shopping plaza gyms enter the market place, which was great for consumers as it gave them more and more convenient choices for fitness, and created a more competitive environment lowering prices.

24 hour access gyms typically have an access card system vs staff at the front desk 24 hours a day. This creates a lower labor burden for the gym ownership, which translates into lower price points and for the members. Overall, 24 hour access small to mid-size fitness centers was one of the most innovative and important developments that the fitness industry has yet seen. Tapout Fitness Norcross has taken the concept of small 24 hour fitness gyms and evolved it further. We are the first full service 24 hour gym that has a top notch boxing kickboxing and martial arts based group fitness program in Atlanta. Look for us to continue our refinement of the model as we grow and open new locations.

If you’re sick of the big price tag and perceived overly corporate style of a Lifetime Fitness or the “no judgment zone” no free weight attitude at planet fitness, or the apartment complex gym feel of many too small Anytime Fitness’s maybe it’s time you come to the #resultzzone at Tapout, 24 hours a day, with the most innovative and unique group fitness program in the area!

Veteran owned, 24/7/365, personalized service for big box pricing. Come see what the hype is about for yourself!